Graphic
Designer
Graphic
Designer
Sabrina Carpenter Vinyl Box Set
Concept Development, Art Direction, Packaging Design, Typography, Mockup Production
This limited collector's edition vinyl set honors Sabrina Carpenter's distinct brand, illustrating her talent for blending fierce femininity with sharp, incisive songwriting.
The physical packaging had to embody a deeply feminine aesthetic while acting as a tangible guide for setting boundaries and rediscovering self-worth. The main obstacle was creating a seamless visual and emotional progression across four distinct tracks, merging classic retro elegance with retro-pop bedroom aesthetics.
Driven by a dominant pink color story, the set is housed within a custom tie-up corset sleeve. The interior reveals an accordion-fold booklet showcasing highly polished lettering and classic cursive styling. The core of the collection consists of four 7-inch records that trace a path of personal growth: realizing one's worth in Manchild, embracing liberation in Feather, establishing territory in House Tour, and reaching peak confidence in Espresso. The individual
wrap-around sleeves invite a deliberate, unhurried unboxing experience reminiscent of opening hidden classroom messages.
To accurately present this concept, I manually manipulated each environmental mockup. I utilized AI tools to generate the foundational blank templates, allowing me to precisely overlay and integrate my custom packaging designs into realistic settings.
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