Graphic
Designer
Graphic
Designer
Frontier Fortunes
Paper Sample Booklet for
French Paper's Speckletone Line
Concept Development, Art Direction, Packaging Design, Typography, Mockup Production
Paper sample books are essential marketing tools for paper manufacturers, but they are frequently discarded by designers and printers after a single use. French Paper Co. needed a promotional piece for their textured Speckletone paper line that would avoid the recycling bin, command attention, and maintain long-term value on a creative's desk.
The design needed to incentivize long-term retention while simultaneously proving the paper's physical durability. It also had to serve as a functional canvas to showcase various specialty production techniques, such as die-cutting, foil stamping, and high-quality ink printing without feeling like a standard, uninspired corporate brochure.
To give the samples lasting utility, the traditional booklet was reimagined as Frontier Fortunes, a fully playable, wild west-themed card game. The rugged cowboy aesthetic naturally complements the earthy, tactile finish of the Speckletone line. By transforming a disposable marketing asset into an engaging interactive experience, the design effectively highlights the paper's premium print capabilities while ensuring continuous audience engagement with the brand.
