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Sanrio Hotel | The Art of Premium Kawaii
Project type
Hospitality Branding, Brand Identity, Packaging Design, Editorial Layout, Experiential Design, Collateral Design
Date
January 2025 - March 2025
Location
SCAD
The Sanrio Hotel concept reimagines "Kawaii" as a sophisticated, premium design language, elevating iconic brand heritage into a five-star hospitality experience. I engineered a refined visual system that balances character-driven pastels with minimalist architectural layouts and high-end typography, showcased in an extensive editorial lookbook detailing the property's amenities and themed suites. This immersive narrative is brought to life through a curated collection of luxury collateral, from die-cut "Do Not Disturb" signs and hotel key sleeves to bespoke in-room assets such as tea sets, beauty products, and high-quality textiles like complimentary pajamas and slippers. Every detail, from the tactical placement of character motifs to the specific paper weights used for restaurant menus, was intentionally designed to transform a beloved global brand into a habitable, boutique reality.
