Moodible | Mapping the Spectrum of Flavor and Feeling

Moodible is an intuitive snack-recommendation app that leverages the nostalgia of a shifting mood ring to map the spectrum of flavor and feeling. I engineered a dynamic brand identity centered on "Moody," a customizable mascot that transitions through high-chroma gradients based on color psychology and user input, all grounded by a sophisticated Stark Black palette. To ensure brand longevity, I authored a comprehensive, 137-page web-published style guide—written in Moody’s distinct, playful voice—and designed an expansive PR package featuring tactile luxury items like a mascot plushy, an infuser water bottle, and color-shifting silverware. This narrative-driven system, complete with motion graphics and branded patterns, creates a modern yet nostalgic experience that positions Moodible at the intersection of emotional well-being and convenience.