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LIFE Inc. Savannah | The Architecture of Independence
Project type
Logo Design, Brand Identity, Accessibility Standards, Color Systems, Graphic Assets, Typography, Style Guide
Date
January 2026 - March 2026
Location
SCAD
For LIFE Inc. Savannah, I engineered a visual language of dignity and unyielding access, rooted in the belief that design is a form of advocacy. I anchored the identity in a high-contrast, ADA-compliant palette of Empowerment Plum and Growth Moss, achieving a robust 11.02:1 ratio to ensure visual impairments are never barriers to independence. The logo functions as a narrative powerhouse, merging the stability of a house with an upward arrow to symbolize self-reliance, while the "Connection Wave" represents the fluid freedom members deserve. Every element, from SVG technical crispness to wayfinding icons, is a strategic promise of inclusivity and upward mobility.
