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Camp Akaito | Weaving a Legacy of Compassion
Project type
Event Branding, Packaging Design, Iconography Systems, Pattern Design, NFC Integration, Brand Identity
Date
September 2025 - December 2025
Location
SCAD
Camp Akaito is a multifaceted pet event ecosystem built on the legend of the "Red Thread of Fate," designed to bridge the bond between humans and animals through four distinct "threads": Connection, Adoption, Growth, and Nourish. I developed an immersive brand experience featuring section-specific patterns—from the heart-centered loops of the Adoption Alcove to the bone-and-paw lattice of the Nourish Nook—culminating in a synthesized "All Threads" textile design for a primary gift tote. By integrating physical touchpoints like branded leashes and section-specific gift boxes (featuring items like obedience clickers and pet massagers) with a technical NFC-enabled badge system for the companion app, I ensured a seamless transition from a physical tour to a digital experience, honoring the mission of pet advocacy and communal growth.
