Sanrio Boutique Hotel

For this project, I was tasked with conceptualizing a fictional boutique hotel and developing a comprehensive lookbook to represent its brand identity. Drawing inspiration from the vibrant and playful world of Sanrio, I created a visual identity that included a custom logo, color palette, and pattern design. The project also required the design and mockup of branded hotel collateral, including in-room products, as well as a conceptual website layout. To support the visual storytelling, I utilized AI-generated imagery as a foundation, applying detailed editing to ensure consistency with the brand’s tone and aesthetic. Similarly, I employed AI-assisted tools to draft written content, refining it to align with the overall voice and concept. While AI was used to generate base assets, all final mockups were composed and styled by hand to maintain design integrity and brand coherence.