Crunchyroll Brand Refresh

In this brand refresh project, I developed a comprehensive suite of deliverables designed to transition Crunchyroll from a high-octane streaming service into a restorative lifestyle sanctuary for the "Adult Otaku." Central to the visual overhaul is a redesigned Manga Eye symbol, which replaces corporate geometry with organic, hand-drawn lines, and a transition to International Orange to maintain brand heritage while significantly reducing digital eye strain. The digital core of the project includes a redesigned web interface—comprising the Splash, Explore, and Video pages—that utilizes negative space and atmospheric layouts to minimize decision fatigue. To bridge the gap between productivity and relaxation, I designed a functional 5-minute Pomodoro Study Timer ending with the Frieren theme, paired with an “Academic Burnout Recovery” social campaign that reframes anime as a mental wellness tool. Finally, I extended the brand into the physical world with a “Sanctuary Arc” product collection, featuring a minimalist utility backpack, exclusive manga-eye stickers, and lifestyle desk accessories that provide a professional yet personal aesthetic for a mature fan base.